The festival freshens up its identity for every edition. Ad Black Sea 2026 concept has many layers. On one level, On the Edge is a manifesto exploring creativity at its limits across various contexts. Apart from that, we wanted to echo the world's feeling of living in transformative times, anticipating big changes - good or bad - that we all share.

But above all, "On the Edge" perfectly describes the festival. Located on Europe's edge, it serves as creatives' local "New Year" - a time for maximum inspiration, fun, and boundary-pushing.